Vinyl Graphics and Non-Profits: A Happy Marriage

Whether you have or haven’t used vinyl graphics as car decals, wall murals, etc. as an advertising method for your business, you likely understand the obvious benefits. Businesses succeed with vinyl graphics because of the minimal costs, mobility, non-invasive advertising, and eye-catching abilities. We tend to think of vinyl graphics being especially useful for mobile based businesses such as landscaping companies, Mary Kay and so on, however, as we’ve discussed before, ANY business can benefit from an advertising campaign via vinyl graphics, car decals, wall murals and all other forms. Among those businesses are non-profits.
If you’ve ever done any work with a non-profit company before, you know that they rely heavily on advertising via as many affordable methods as possible, since they can’t survive without donations. By relying so heavily on donations, they must constantly search for and appeal to (a.k.a. advertise to) potential sponsors and private donors. This means multiple advertising methods at once, year round, so their advertising budgets are very limited. Thus the happy marriage between non-profits and vinyl graphics! Car decals and wall murals are some of the most cost effective advertising methods available today. Not only that, but each non-profit can choose how effective they’d like their campaign to be. Their options range from choosing one location for a single wall mural to advertise their mission or their upcoming fundraising event to thousands of car decals nationwide which advertise on the road several hours a day.
A small non-profit campaign could be as simple as choosing a popular location or a location where the targeted sponsors would frequent and placing a well designed, eye-catching, informative wall mural in plain sight. The more a potential sponsor sees and is reminded of your non-profit, the more likely he or she is to make a donation. This wall mural could be an image of a child your non-profit has helped, with the non-profit’s name and contact information, a small statement or quote, describing what you do, and nothing more. It could also be a giant, temporary event flyer, describing the date, times, and information for the upcoming special Olympics event that is open to the public and which also happens to be your biggest fundraiser of the year. It could be an image and description of a German shepherd named Corie who needs a home, or a child in Namibia who could visit a doctor with your donation of a mere twenty five dollars. The possibilities are endless, and a wall mural is a very non-invasive way to ask for donations.
A non-profit, just like any other business, can launch an explosive advertising campaign using car decals if they choose to. As mentioned above, frequent reminders of the non-profit and its fundraising needs will increase potential sponsors’ interest in donating. Send thousands of vehicles with vinyl car wraps all around the country, traveling busy highways and main streets at heavy traffic times, and your campaign will reach millions of people!