How To Find Your Niche Market-which Niche To Switch To

For getting started in finding our project, how to find your niche market method, we must break out a keyword tool. We need to see volume of searches. We will also need to sort the keywords for the amount of money already being spent by advertisers for keywords. We must do this even if we have found a great product or service or created one to see if the market online is a viable one.

Find your main keywords and drill down through to your long-tails. Look at what companies are paying to be on top of these keywords and the main volume keywords in the results. A good keyword tool will tell you the bids with these long-tails, if the keywords are not bid up much, in most cases it may be a low paying field, but not in all cases. There could be low competition because a lack of products or services in that field.

If you see bad websites for products and services this usually is a bad sign as bigger companies may have tried the niche and don't see much profit. Fly by night operations are there to pick up the crumbs if any. If there are no ads or competition at all, this is time to be even more cautious and run tests. Test with a better looking website and attractive offer possibly giving something away free to start.

These various fields of interest may just not have people spending money in them. There may be free and cheap stuff already easy to get at and the group is not use to spending money for this field. There is the fact that there are people in that group that will not pay for anything online. There is also the ability to pay online as a hindrance to some who may not have an account or credit card for this.

It is from an investment standpoint safer to find a money well that the competition is already getting at instead of trying to drill a new one. Competition is a good sign in a niche as they already have done a lot of work already and they know there is a market there. We can use other tools besides the keyword tool to find if there is money being spent in that field but this is too much of an extended subject for this article.

When we find there is already businesses making money we can then can go in with free giveaways, better looking websites, and better products and services.

We perform surveys to find out what is lacking in the current products and services offered. We ask our audience what they would want, how it can be improved, and so on. We can hire a survey company if we don't want to take on the job ourselves. We let them name the companies of the products and services that they were not as satisfied as they could have been. We tailor make our offers and advertising to answer what they are most wanting from a product or service in that niche.

When our product or service has been honed by our survey knowledge we then can run ad tests. We run our ads testing different ways of wording and formats. We work on colors and styles. We change content and alter offers for better response.

Now we do more surveys to see what our buyers think about it. We ask how can it and customer service can be approved. We want to know if price, delivery, and item or service had the quality they were looking for.

Once asking our buyers questions is complete and things are tweaked and adjusted we can continue. Customer service will then need to be upgraded to the maximum possible level, A happy customer is a repeat customer. Then it is time to add more funds into the marketing pot, or work on content instead of adding funds.

Build trust and respectability between you and the customers/clients is the main concern in this business. It is currently common to never hear or see the customer service and anyone can hide behind a web site. So you are suspect if the customer never heard of you or your company before.

Track Conversion Rates And Meet Your Sales Goals

How many leads do you need to make the amount of money you want to have in a year? As simple as this question might be, I've found very few people actually have this number in the top of their minds.

When answering this question, there are two considerations. Expenses are your first consideration. You should make sure to have an accounting program advanced enough to help you analyze your costs and how they relate to your profitability.

The next factor to take into consideration is how successful you are at converting sales from your leads (conversion rate). If you are successful at lead conversion, you will see a significant improvement to your bottom line.

Let's take a look at the process more closely:

The first thing you will do is to work out what sales level you want to achieve each month. Let's use $100,000 as the figure for our purposes.

Now you need to figure out your conversion rate. Let's suppose that all of your leads are generated through you website in order to keep this example simple.

Assume that you are able to convert 2.5 visitors into sales for every 1000 visitors to your website. Your conversion rate is .25%.

Here is a formula to calculate the number of visitors your would need to meet your monthly sales goals. Let's assume every conversion will actually purchase from you in order to keep it easy.

(Desired Sales / Sale Price / Conversion Rate) X 100

Therefore, if you have a $20 average sales price, a conversion rate of .25%, and you want to achieve sales of $100,000, your calculation would look like:

($100,000 / $20 / .25) X 100 = 2,000,000 visitors needed per month to achieve your sales goal.

Yikes! That's a bunch of visitors!

Now, there are a few things you can do to change things. You can change your price. You can change your visitation, or you can change your conversion rate.

Most find the easiest fix is to improve conversion rate. By testing various options and changes, it is possible to improve a .25% conversion to about 2%.

Look at how that will affect the calculation:

($100,000 / $20 / 2) X 100 = 250,000 visitors per month to achieve your sales goal.

That's a nice change!

If you want to decrease the number of visitors you need even more, try increasing average sales to $47:

($100,000 / $47 / 2) X 100 = 106,383 visitors per month to achieve your sales goal.

Everyone would rather work smarter than harder. Hopefully these examples drive home the importance of planning the leads you will need to reach your sales goals, and testing the factors you can change to become more efficient.

Market Research And Why It Is Important To Your Business

Market research is valuable as it provides businesses and other organizations with an opportunity to better serve customers. Maintaining or growing market share is difficult without data to guide decision making. In a slow economy, market research becomes even more important as time and money are more limited.

Through quantitative methods, such as surveys, a company can learn almost anything about its customers, and their interactions with the organization's products or services. A company could learn about their customers' likes and dislikes regarding their products. It could also learn about its customers' attitudes and perceptions of the organization as a whole, or even just parts of it. Moreover, a business would be able to learn more about its current customer demographics, which would in turn allow it to market their products to other people more effectively.

Many start-up companies do not engage in market research, but they would be wise to do so. The data that is gathered from a qualified market research company can mean the difference between success and failure. Many banks require a business plan to apply for funding. Start-ups need a business plan and that requires data. The plan usually includes information on advertising strategies, pricing, competition, location, and target markets. With quantitative data to back the plan, it is easier to make effective decisions.

Small businesses should engage in market research as well. Many small business owners believe that they don't have enough money to conduct market research. In actuality, small businesses need to do market research to grow. Organizations that choose not to listen to customer feedback may be losing potential income. Customers are happy to share information about products and services if they are asked. Getting customers' opinions can help small businesses make sure they are meeting the consumers' needs, whether it's changing existing products or adding new products or services.

Market research uncovers the needs, wants and beliefs of consumers so that organizations can meet those needs. It helps organizations make intelligent choices about current or future services or products. Organizations have much to gain by utilizing market research. Corporations, non-profits, small business and start-ups can all learn from surveys, focus groups and other research methods. Meeting the needs of the consumers allows an organization to grow. Organizations exist to serve consumers. Market research, if done consistently, represents healthy communication between consumers and the business.

You Can Form Business Partnerships That Work Through Cold Calling

Even the most passionate business owners shy away at the thought of making cold calls. But even if you've found other ways to generate sales, mastering the art of cold calling can help your business to succeed. Below are some cold calling strategies that could help grow your business:

Market Research

While most people think of cold calling only as those annoying telemarketers that interrupt you at home, cold calling tactics can be used to find out just about anything that you need to know to make your small business more successful.

You can get the answer to any number of questions that might come up simply by calling local businesses that would know the answer. True, these people are busy and you don't always get a positive response, but you will be surprised at how often you do. And you can always make more calls or do some additional research on your own to fill in the blanks.

Strategic Alliances

It's more important that ever to have strategic partnerships contributing to your business success. Most people limit their exposure to these possible alliances to those people they meet at meet up groups and other networking events, and possible referrals that come through those events.

Often you have a specific business or person in mind that you'd really like to meet, but so far have not had the opportunity. You can always resort to the stalking technique, but often much more effective is to pick up the phone and reach out. You can begin with general market research questions, and if you sense a positive reaction move into brainstorming ways your company can help theirs (and vice versa).

Those business people willing to try new techniques for forming strategic alliances and learning as much as possible about their industry will thrive, even in today's economy. One cost effective way to achieve those objectives is to reach out through cold calling.

Make Money As A Clickbank Affiliate

There are many different ways that you can use to generate an income from Clickbank and make your way through the virtual crowds. Many of the people who are unable to grow a Clickbank business fail because they don't do the initial research on popular niche markets before they start selling. Added to that, success with Clickbank requires using a type of marketing that is known to be ineffective. In this article we will be looking at a few simple tips to help you grow and enhance your Clickbank business as an affiliate. Keep in mind that if you want to experience success through Clickbank, you have to exercise caution, but take a chance when you need to.

Since you are reading this, you probably already know that Clickbank is one of the biggest online marketplaces for the buying and selling of digital information products. The kinds of topics that are covered on Clickbank are varied and you can find an ebook or software in various categories. Affiliate marketers love Clickbank because of the heights they can reach when they do a really effective job in their campaign. You might even be able to reach profits of 75% from your chosen products; due to the sheer amount of money you can make from this particular platform, people are flocking to it hoping to make their livings online. Another large drawing point to Clickbank is that you don't have to pay anything to become an affiliate with them. Just by signing up you can begin to achieve your financial freedom.This article will cover all you need to know about how to run an effective Clickbank account and gain the most from it.

Many people choose the first product they happen across, but it is much better to take your time and choose the right product for you. This is a mistake that many starting affiliates make on Clickbank. Clickbank is a money making giant, and it will take you some time to get to know the products in the marketplace. The first thing you want to do is identify a niche that you have some expertise or interest in. Once you know what niche you are dealing with, you can begin looking for products that have both a high gravity and pay at least fifty percent in commission. It's very helpful to use the Internet to find a handful of useful services that are designed to analyze the in-depth information already available about the performance of different ClickBank offerings. These services were designed to provide in depth information about the products found in Clickbank's marketplace and are crucial to helping affiliates find the correct revenue generating vehicle. Just like you wouldn't choose a car for its shiny paint job alone, there are many features to consider in choosing your Clickbank product. Look over the vendor's sale page, the customer specs, and the sales rewards. Are bonuses provided? Are there any special incentives or guarantees?

Quite often, you will see other online marketers suggesting you can fatten your sales income and grab larger commissions by advertising your goods personally. If you link right to the merchant's sales site, these marketers say that you will score higher sales and a greater conversion rate. Too many affiliate marketers do not understand that if they want to be competitive they have to actually rev the engine up and start the wheels turning. You read that correctly; to really see profits and earn big commissions, you need to actively pre-sell the product, and you will need to create excitement about the product before the prospect ever goes to the company site. The main reason behind this is that people don't want to be sold, they want to be recommended, and by creating a well structured pre-sell page you will not only gain trust and respect from your visitors but also get better sales.

In conclusion, in order to use Clickbank to generate income online, you have to find great product data and use it to your benefit to create great offers. Pick the products that can provide the profits you need over months and years.

Grow Your Business In 2010 With Market Research

Grow your business in new and exciting ways by conducting market research. In a tough economy, it is important to focus efforts in order to save money and time. Focus groups and online surveys can provide helpful information that will provide information to make the right decisions and target improvements or changes that will please your customers. Market research also allows a company to locate new customers.

Market research can help you increase your customer base. Online surveys or focus groups allow you to find the answers to important questions and help guide your plan to reach new customers. In other words, you will know what to say, how to say it, and to whom with the help of market research. By tailoring your message and marketing materials, you reach those most likely to purchase your products and services with a message that will be meaningful to them.

Market research may permit a company to increase purchase frequency. When customers recognize value in the services or products that a company provides, it builds customer loyalty. Make it easy to do business with your company and your customers will keep coming back. Measure the current satisfaction of your customers and your competition's customers with market research as well. Results will allow your company to improve decision making and in turn, improve customer service.

Market research can provide details that will assist in the increase of the number of units sold by understanding the apparent value of services or products. By providing a service or product that is value added to customers, a relationship will develop, which may result in an increase in units sold. Market research can measure the value of your services or products, as perceived by both customers and non customers. This data can provide information that will help your company cross sell items more effectively, thereby increasing the units sold.

If a company wants to increase their customer base, they must first understand who needs the products or services being sold. How much does the customer spend on this need? Does the service or product provide value to the customer? How do you reach the target demographic and how many potential customers are there in the market? Market research provides valuable data that can be used to increase purchase frequency, increase customer base and increase the number of units sold. While market research can seem expensive, it is even more expensive to spend time and money on activities that will not bear fruit.

The Key To Finding The Most Profitable Niche Markets

What are the most profitable niche markets? To find these you must do some initial keyword research and look for keywords with a high search volume but relatively low advertising competition. When the supply is low and the demand is high you have the potential to make some very large profits. Finding these smaller profitable segments (or "niches") of the larger market is critical to your success and can be the difference between a satisfactory income and a fortune. So tap into niches of hungry people looking for the answers that the competition just is not providing. This is simple but powerful advice.

The most profitable markets of 2010 are not all that different to the popular markets of the past several years. The category of "making money online" always rates as one of the most popular and profitable markets. However, even though there is a lot of money to be made in this market, there are a lot of "big players" sucking the profits and making it hard for the "little guys" to compete. According to the Google AdWords Keyword Tool, the phrase "Internet marketing" had 2,740,000 global searches during March of 2010 and 265,000,000 websites are online to meet the needs of people searching for that phrase. Clearly, if you want to profit in this extremely saturated category, you will need to focus on a smaller niche of this larger market.

Another profitable market is health, weight loss and people looking for information on how to quit smoking. The term "weight loss" had 16.5 million searches performed in March. Results from that search phrase using a search engine showed 186 million websites with information on weight loss. More than a million people are looking information to help them quit smoking. Once again, these gigantic markets are much too big to effectively market to. Focusing on a sub-niche is much more profitable.

The economic downturn saw millions of people losing jobs and then being unable to pay their mortgages and other bills. Some lost their homes to foreclosure. Some declared bankruptcy. Others were chronically late on their payments. All of these situations took a heavy toll on their credit scores. People are not happy with this and are looking for ways to repair their credit rating. The term "credit repair" had 673,000 searches performed and yielded 41 million sites on the result page. In looking for a sub-niche, you might find that the term "credit card debt solutions," with 5400 global searches, looks more promising. But when you research the number of websites with information for this niche, a disheartening 3,000,000 results appear on the result page.

Other profitable markets include items related to pets, relationships and divorce, travel, green living and alternative energy, self-development and gaming. Each of these industries is so large that you must focus on one small segment of it. However, each offers the potential for some very large profits.

To identify a profitable niche will take a bit of research. Use a reliable keyword tool like the Google AdWords Keyword Tool to find out the number of searches that have been done for particular keywords (which can be the names of the niche markets). The ideal number of searches you are looking for is between 30,000 and 70,000 Global Monthly Searches, along with below average competition. This will ensure you maximise your chances of generating the highest profit.

Not much has changed in the way of the most popular markets. However, the most popular and lucrative markets are highly competitive. This is why keyword research is essential. This does take a little time, but it will be time well spent once you identify that profitable niche and begin to generate a nice income from your efforts.

Learn How To Make Money As A Clickbank Affiliate

Like everything else on the Internet, Clickbank money making tips and strategies have multiplied tremendously, but the single most important element is knowing what Clickbank marketing is all about before you can get started using it.

Since you are reading this, you probably already know that Clickbank is one of the biggest online marketplaces for the buying and selling of digital information products. Clickbank offers an extremely wide range of products. So no matter what your interest or niche, there is something for everyone. Affiliate marketers love Clickbank because of the heights they can reach when they do a really effective job in their campaign. The kind of profits you can make from each product you promote and sell can be as high as 75% - that's one of the main reasons why it's so popular, the kind of money you can earn with it is huge. Best of all, there are no dues associated with becoming a Clickbank affiliate. All you have to do is sign up, and you're on your way.If you are new to Clickbank, or considering becoming a Clickbank affiliate, there are a few basic things you need to know to bring your affiliate campaigns to maximum potential.

Never just pick the first brand that initially catches your attention, and be sure to put careful consideration into selecting a product that will perform the best for you. That is a newbie mistake and it leads to wasted time, wasted effort, discouragement and little to no sales. In order to make certain you have selected the best income producing make and model from the Clickbank marketing warehouse, you have to consider how qualified you are to operate the vehicle. When you visit the Clickbank product warehouse online, start by choosing a niche that you enjoy and already have knowledge in. Then you have to search for products that have a high gravity and pay a minimum of 50% in commission. It's very helpful to use the Internet to find a handful of useful services that are designed to analyze the in-depth information already available about the performance of different ClickBank offerings. These services will help you learn more about the Clickbank marketplace so that you can choose the perfect product. Before you choose, think about the big picture, such as what is on the product sales page, whether or not it pays a decent bonus and its guarantee, not just by whether or not the product is very popular.

You also need to research which products are the most popular, or you may find that the time you've put into building a campaign will be time wasted. Basically, try to find the products that people are actually going to buy, because that's where you'll get your revenue. You can't just write content about any old thing and expect the traffic to start pouring in; if no one wants that thing, they won't show up. To prevent getting involved with products like this, it's extremely important for you to do initial research to learn what sorts of items will bring you the best results. Look at the most popular searches out there to look at what people want. Here's what you do: Go to Clickbank and find a product that appeals to you - something that you would feel comfortable and confident in promoting. Learn all about the product and then find the main keywords in its particular sales page, keeping them for your research. Once you have a bunch of specific keywords related to this product, go to the "Google AdWords: Keyword Tool" and enter these to see if people are searching for a solution that this product is providing. If it's clear that there's a demand for the product and that people are truly interested in it, get busy and start promoting. There are other ways to perform market research; this one is just the simplest, but try other ways to be sure.

Clickbank is a great resource and can really boost your online marketing career - as long as you do things smartly, of course. Take some risks, don't throw in the towel when things get tough, and stay the course. Remember, every one makes mistakes. The people who succeed move past their mistakes and learn from them.

Advertising and Marketing Agencies From AMGW Agency

AMGW Agency is a full-service integrated marketing and communications firm headquartered in Miami, Florida. We also have key regional offices in Lexington, Santo Domingo, Casa de Campo - La Romana, Panama, São Paulo, Goiania, Brasilia, along with strategic alliance offices in San Francisco, New York City, Cancun, Dubai, Madrid and Florence. Their core agency capabilities are backed with over two-decades of award winning experience which includes strategic media planning & buying, comprehensive public relations, communications, creative and interactive services.

AMGW Agency Company is composed of specialty teams made up of skilled professionals from each division. Their clients can take advantage of partnering up with one of their specific divisions or rallying with their entire firm to accomplish their objectives, strategies and goals. They can be completely adaptable or entirely incorporated to acclimate to any undertaking. They take great pride in what they do for their clients, and their portfolio is a direct reflection of the success they have experienced over the years. Some of the prestigious brands that they currently and have represented are The Trump Organization, Ritz-Carlton, St. Regis, Mandarin Oriental, BMW, Porsche, Rosewood Sense Spa, Gansevoort, Cap Cana, Roberto Cavalli Vodka, Frida Kahlo, Versace Home, General Motors, GHM Hotels, Custo Barcelona, Pioneer Latin America, Hugo Boss, Gucci, Cavalli Home, Fendi Casa, W Hotels, Four Seasons, Starwood, Philippe Stark, I.M. Pei, Maybelline Latin America, Buddha Bar, Lowes and Delta Airlines. AMGW Agency is the leading one among other Advertising and Marketing Agencies. Their key working philosophy is always simple and straightforward and they provide world-class service and high-impact marketing solutions with a relentless commitment to achieving their client’s goals. Their Capabilities includes Strategic Media Planning & Buying, Public Relations, Internet Marketing, Creative Services, Brand Licensing, Translation & Transcription Services, Research and Development, Database Development, Call Source Tracking, Event Planning and Celebrity Endorsements. AMGW Mediaworks has an unyielding financial commitment to research and development, thereby securing a unique understanding of changing trends, target audiences, and the ever-evolving global market place. Their media planners are therefore experts at preparing and executing marketing strategies on all levels from a local to a global scale. With a staff that speaks over 10 languages combined with an unmatched operations network, each client is guaranteed flawless marketing practices and procedures. The main goal of their media planners is to assist clients in achieving business objectives through their advertising budgets by recommending the best possible use of various media platforms available to advertisers.

Boost Up Your Revenue with Gold Coast Marketing

With the market flooded with the cut throat competition, it is an open secret that things are not easy for the business owners of Gold coast. In such situation, a Gold coast marketing company that would take responsibility to take steps that would increase the sales and decrease the burden of the owners would be blessings in disguise.

However, before choosing the right organization that shares your burden in terms of Gold coast marketing, it is essential that you research all the possible services available in the marketplace to make sure that you are getting the best out of the best. In order to serve the purpose, make sure that creating a website of your company that really works is the prerequisite for any entrepreneur. Such web designer should be the one who knows that what website would work wonders in case of Gold coast marketing.

Moving ahead, there has to be someone who has expertise in front end Gold coast marketing campaign development. This is because of the reason that it will help you to bring in the flow of new customers. Subsequently, you will have to be careful about the managing the whole Gold coast marketing section in such a manner that the pre defined system is responsible for designing the marketing strategy, its implementation and proven results.

By and large, it has been observed that most of the business models spend tremendous amount of time in order to deal with cold prospects. Smart Gold coast marketing has to be done in such a way that this section could be catered in an autonomous manner to bank valuable time, energy and money.

One more trendy fashion has been observed in the field of Gold coast marketing that already successful companies are investing a lot in programs facilitating and nurturing the existing customers. This may also include customer educational programs about the products belong to your company in an interesting way.

Subsequently, a strong team that provide after sales services to the existing customers may also conduct customer nurture programs as a key for Gold coast marketing to get the most out of it in recent times. Nonetheless, the web forms on your website may also make wonders as a part of your Gold coast marketing strategy in which the existing customers would be asked to fill in their up dated details whenever they visit the website.

Subsequently, monthly newsletters, road shows, direct emails are also few conventional yet effective techniques for the Gold coast marketing of your company.

SEO Strategy

SEO strategy: that is a sample term that carries so much meaning in today's high-speed, high-tech, and highly competitive world of internet commerce. Once you have your website designed, up and running, you have to generate traffic to it and an effective SEO strategy is the only way to do that. SEO is about improving the volume and quality of customer traffic visiting your website. The research, the development, and the implementation of new SEO advances are all to the benefit of ecommerce and the business community. You have to get people to know about your website, visit it, and make use of what you have to offer. The greatest website in the world is useless if it can't be found.

Improve Website Traffic the Right Way

Creating web pages and placing articles in certain key locations throughout the internet are the means of generating that traffic.

One key element to this traffic generation is simple honesty. How many times have you typed in a search to Yahoo, MSN or Google and been taken to a website that isn't appropriate to what you're looking for? These are the dishonest sites, the ones that use deception to generate traffic. These are also the websites that aren't destined to stay around for long. That's not the sort of site you want your business to be. You must firm up your SEO strategy by taking you from a general topic idea to more specific keywords and phrases. It will then also help you organise your SEO strategy through split testing to find the most effective SEO content.

The keywords you generate should be used to write content that is ideal for users. Not only that, the search engines will love the content. Search engines use what are known as spiders to act as web crawlers - some people call them bots, ants and worms. Whatever the terms you use, search engines use these web crawlers to comb through a web page to find the information that a person is looking for.

Wouldn't it be great to know the correct keywords to get to lots of website traffic and to get that traffic to spend their money? Design some split tests of different keywords and content, to compare which is drawing the most traffic to your website. With this information a high keyword conversions rate can be achieved, shooting a website up the keyword rankings.

But what does SEO technology and keyword phrases mean to you, as a business person, doing business using the internet? It means that when you write that article or newsletter you don't any longer need to limit yourself to one specific keyword to identify your business, products, and/or services. You can now use a chain of keywords, linked together, in your articles, newsletters, e-book, or any other advertising media.

With today's technology you can become more specific in your keyword description because SEO is now able to look for chains of keywords, or keyword phrases. Your new doll house sale advertisement might contain something to the effect of: balsa, mahogany, and other types of doll house kits, on sale today. SEO now has the ability to identify specifics like the name of the things, the places, the types of things, the color, and much more.

Using a keyword phrase gives you highly targeted traffic to your website, which should convert to a higher percentage of sales. You 'trap' more people because you have some content aimed at each of the keyword they search for, not just one; but also, sometimes people will just enter a very specific keyword phrase in a search engine. Just imagine if you are the only website which is targeted for that specific keyword phrase so you are the only one that pops up on the search results. Guaranteed traffic!
The real key to excellent traffic generation is content. With quality content, you will feature more highly in search engine results. That will potentially give you a lot more traffic. Also, if you have good content, visitors will hang around long enough for you to convert them.

Vinyl Graphics and Non-Profits: A Happy Marriage

Whether you have or haven’t used vinyl graphics as car decals, wall murals, etc. as an advertising method for your business, you likely understand the obvious benefits. Businesses succeed with vinyl graphics because of the minimal costs, mobility, non-invasive advertising, and eye-catching abilities. We tend to think of vinyl graphics being especially useful for mobile based businesses such as landscaping companies, Mary Kay and so on, however, as we’ve discussed before, ANY business can benefit from an advertising campaign via vinyl graphics, car decals, wall murals and all other forms. Among those businesses are non-profits.
If you’ve ever done any work with a non-profit company before, you know that they rely heavily on advertising via as many affordable methods as possible, since they can’t survive without donations. By relying so heavily on donations, they must constantly search for and appeal to (a.k.a. advertise to) potential sponsors and private donors. This means multiple advertising methods at once, year round, so their advertising budgets are very limited. Thus the happy marriage between non-profits and vinyl graphics! Car decals and wall murals are some of the most cost effective advertising methods available today. Not only that, but each non-profit can choose how effective they’d like their campaign to be. Their options range from choosing one location for a single wall mural to advertise their mission or their upcoming fundraising event to thousands of car decals nationwide which advertise on the road several hours a day.
A small non-profit campaign could be as simple as choosing a popular location or a location where the targeted sponsors would frequent and placing a well designed, eye-catching, informative wall mural in plain sight. The more a potential sponsor sees and is reminded of your non-profit, the more likely he or she is to make a donation. This wall mural could be an image of a child your non-profit has helped, with the non-profit’s name and contact information, a small statement or quote, describing what you do, and nothing more. It could also be a giant, temporary event flyer, describing the date, times, and information for the upcoming special Olympics event that is open to the public and which also happens to be your biggest fundraiser of the year. It could be an image and description of a German shepherd named Corie who needs a home, or a child in Namibia who could visit a doctor with your donation of a mere twenty five dollars. The possibilities are endless, and a wall mural is a very non-invasive way to ask for donations.
A non-profit, just like any other business, can launch an explosive advertising campaign using car decals if they choose to. As mentioned above, frequent reminders of the non-profit and its fundraising needs will increase potential sponsors’ interest in donating. Send thousands of vehicles with vinyl car wraps all around the country, traveling busy highways and main streets at heavy traffic times, and your campaign will reach millions of people!